top of page

RIMOWA Case Study

Parsons | MPS | FALL 2024

1.png

Leading the way at the intersection of fashion and sustainability, RIMOWA is proud to introduce the new sustainable recycled Canvas luggage. Inspired by "eternal time" and "warm travel," this luggage combines the brand's unique design and environmental philosophy. The outer shell is made of high-quality, sustainably recycled Canvas, which is both lightweight and tough and demonstrates the brand's commitment to environmental responsibility. Whether for business or vacation, this luggage is stylish and reliable, providing travelers with a unique and welcoming experience. When you choose RIMOWA, you choose a travel companion that resonates with time and welcomes a warm and sustainable future!

Team: Xiaowen Song & Zitong Wang & Wenqi Sun

Brand's Existing Statement

New Product & Metarial

13.png
14.png
15.png
16.png
Reg.png
Naomi.png
Naomi (2).png
Naomi (3).png

Promotion & Strategy

We hope this new sustainable recycled Canvas luggage from RIMOWA will be a remarkable success in the market. Its innovative eco-friendly design has not only helped to increase sales and market share but has also strengthened the brand's image and won high praise from consumers. Hopefully, this product will successfully demonstrate RIMOWA's leadership at the intersection of fashion and sustainability, laying a solid foundation for the brand's future growth.

Reg (3).png
Reg (4).png
Reg (6).png
Reg (7).png
29.png
30.png

Tel: +1 9125726539/ +86 188-5844-0828

Contact

© 2023 by Wenqi Sun. Proudly created with Wix.com

bottom of page